Speakers
Listen to the most influential in the automotive industry. Meet our ICA Summit 2025 speakers from the world’s most prominent companies and exclusive niche players.
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ICA Summit 2025 Speakers
ADAS track Chairwoman Elena-Andolin Müller
Head of M&A and Partnerships Schaeffler Industrial Lifetime Solutions
ADAS track Chairwoman Elena-Andolin Müller
Head of M&A and Partnerships Schaeffler Industrial Lifetime Solutions
Schaeffler Technologies
We are thrilled to welcome Elena Maria Müller is joining us as the Chairman of the conference. Elena brings over 16 years of leadership experience in the automotive industry, with a strong background in Strategy, Business Development, M&A, Innovation, and Corporate Venturing across Europe, the USA, and Greater China. Her deep expertise in the latest EV & Autonomous technologies, combined with her extensive experience as a professional conference host and leadership coach, makes her the perfect choice to lead this year's event. Elena is known for her ability to engage panelists, speakers, and audiences alike, guiding them through lively and insightful discussions. Her profound knowledge of both the automotive and tech industries ensures that she will expertly navigate us through our comprehensive schedule of transformative keynotes and panel discussions. With an Executive Education Degree from Harvard Business School, Elena is equipped with the latest research insights. We are excited to have her on board and look forward to the dynamic energy she will bring to this summit.
Day 1 ADAS
09:10-09:20
Opening the Conference
SDV Track Chairman Dr. Florian Baumann
SDV Specialist
SDV Track Chairman Dr. Florian Baumann
SDV Specialist
STMicroelectronics
We are excited to announce that Florian Baumann is joining us as the Chairman of the conference. Florian brings extensive expertise in the automotive software industry, with a distinguished background in machine learning, AD/ADAS solutions, and cloud strategy. With a PhD from Leibniz University of Hannover, Florian has dedicated his career to advancing automotive technologies, focusing on improving road safety and urban environments through innovative software solutions.
Florian's impressive career includes leadership roles at STMicroelectronics, Aptiv, and Dell Technologies, where he has driven significant advancements in software platform architecture, middleware, and AI. His deep understanding of the latest automotive and AI technologies, combined with his experience as a regular speaker at industry events, makes him the ideal leader for this year's conference.
Known for his ability to engage with panelists, speakers, and audiences, Florian will guide us through insightful discussions and transformative keynotes. His profound knowledge of both the automotive and tech industries ensures that he will expertly navigate our comprehensive schedule.
We are thrilled to have Florian on board and look forward to the dynamic energy and expertise he will bring to this summit.
Day 1 SDV
09:10 - 09:20
Opening the Conference
Duong-Van Nguyen
Deputy CEO
Duong-Van Nguyen
Deputy CEO
VinFast Germany GmbH
About Speaker
Duong-Van Nguyen is the Deputy CEO, globally in charge of ADAS and AD at VinFast. He is also the representative of VinFast at EU commission. Dr. Nguyen is the pioneer in the field of ADAS/AD with remarkable contributions to the existing products in the market. Thanks to his outstanding expertise, he received 9 Research and Innovation Grants from EU Research Council, including CARAMEL (2019), CPSoSAware (2020), TRUSTEE(2022), BERTHA(2023), and ZEV-UP(2023), AutoTrust(2024), GuideAI (2024) etc. Also he has been elected to be the Senior Member of IEEE, a member of IEEE ITS, and a member of IEEE standard working group P2020. He has served as a member of Technical Program Committee, advisory boards, a conference/workshop organizer, an invited speaker, and a reviewer for a number of journals and conferences. Dr. Nguyen has published 1 book, 1 book chapter, 1 springer interview, 9 patents, 8 journals, and 30+ conference papers
Clément Nouvel
LiDAR CTO
Clément Nouvel
LiDAR CTO
Valeo Detection Systems GmbH
About Speaker
Clément Nouvel is LiDAR CTO at Valeo Group, leading supplier in the field of Safety and Automated Driving, and market leader in automotive grade LiDAR sensors. Prior to this position, Clément has been acting as Active Safety Business Development Director from 2016 to 2019 and held several positions at Renault-Nissan Alliance from 2003 focused on innovation engineering and project management, based in France and Asia. He is currently in charge of leading Valeo LiDAR product development, a global team including functions ranging from Business Development to Engineering and Technology Partnerships. Clément holds a Master’s degree from both Ecole Polytechnique and Ecole Supérieure d’Electricité, as well as an Executive MBA from INSEAD.
Day 1 ADAS
09:40-10:40
Panel Discussion 2: Rethinking the Role of Lidar: Do Advances in Vision and Imaging Radar Signal a Shift in Sensor Strategy?
Miquel Testar
Director of Product Management | ADAS Components
Miquel Testar
Director of Product Management | ADAS Components
Bosch
About Speaker
Miquel is an ADAS product innovation professional with 15+ years background in the sensing space. Lead both engineering teams and business strategy, and managing growth initiatives from the Bay Area with AV players as well as from Germany with established global OEMs.
Day 1 ADAS
14:50-15:10
Future-Proofing ADAS Hardware: Innovations Driving the Next Generation of Advanced Driver Assistance Systems
Guido Gehlen
Director of Connected Car Services and Charging
Guido Gehlen
Director of Connected Car Services and Charging
Hyundai Connected Mobility GmbH
About Speaker
Dr. Guido Gehlen is the Director of Connected Car Services & Charging in Europe at Hyundai Connected Mobility. With two decades of experience in the Connected Cars industry, Guido has been at the forefront since the early days of IoT, eCall, and vehicle telematics. Currently, his focus is on pioneering the next generation of connected car services enabled by Software-Defined Vehicles (SDVs). These services include on-demand features, in-car payments, in-car entertainment, and Vehicle-to-Everything (V2X) technologies for both traffic data and energy management. Guido holds a PhD and a Master's degree in Electrical Engineering from RWTH Aachen University.
Day 2 SDV
14:50-15:10
Unlocking the Potential of In-Car Applications by SDV and superior UX
Dr. Jürgen Dickmann
Head of Radar and Radar Perception
Dr. Jürgen Dickmann
Head of Radar and Radar Perception
Mercedes-Benz AG
About Speaker
Dr.-Ing. Juergen Dickmann is head of Radar sensors and radar based perception at highly automated driving, DAIMLER AG. In this role he is responsible for all radar projects for the 6th generation of ADAS systems at Mercedes-Benz AG and radar based perception in the cooperation with Nvidia. In his last position, he was in charge of radar and radar perception in the autonomous driving cooperation between Mercedes-Benz AG and Robert Bosch. Before that, he managed the technology transfer process from pre-development into series of all perception sensing (Radar, Laser, Video) and localization technologies for S-Class model BR222. Among others, he held manager positions at DAIMER in Laser-Scanner, Sensor-Fusion and Situation Analysis. He conducted radar research and pre-developments for radar based Pre-Crash and driver assistant systems for all platforms (Passenger cars, Busses, Van, Truck) inside DAIMLER AG. The research achievements of his group can be found in: https://www.researchgate.net/profile/Juergen_Dickmann. He received his Diploma degree in electrical engineering from University Duisburg, Germany, in 1984. In 1991 he achieved the Dr.-Ing. degree at Rheinisch Westfaelische Technische Hochschule Aachen (RWTH), Germany. In 1986 he started his career at AEG Research Center, where he did research on III/V-semiconductor processing techniques, mm-Wave device and MMIC-design (up to 120GHz) and fabrication.
Day 1 ADAS
09:40-10:40
Panel Discussion 1: Building Consumer Trust in Autonomy: Overcoming Psychological and Practical Barriers
Ralf Drauz
Managing Director
Ralf Drauz
Managing Director
Clarion Europa GmbH (Forvia)
About Speaker
Dr. Ralf Drauz is Managing Director of Clarion Europa, a part of the automotive technology supplier Forvia. He is currently driving the transformation of the automotive industry towards the software-defined vehicle through electronics, software, and systems integration. He is also globally responsible for German OEM customers as well as the Software business development. Ralf has been active in Forvia's management since 2015. Prior to that, he worked in further automotive companies as well as in two consulting firms. He received his doctorate from RWTH Aachen University.
Day 1 SDV
09:40-10:40
Panel Discussion 1: E/E Architectures: Redefining Vehicle Software Systems to Map the Future of SDVs
Paolo Foglino
Chief Engineer FuSa and Systems
Paolo Foglino
Chief Engineer FuSa and Systems
Lotus Cars
About Speaker
Background:
I was born in Northwest Italy and I graduated from Politecnico di Torino in 2009 as a mechanical engineer with a Mater’s in Automotive. I have covered various roles within the automotive sector from Vehicle Dynamics for Fiat Chrysler Automobiles in Italy to ADAS autonomous emergency braking system engineer in the UK for Jaguar land Rover. ADAS and motion control led me to my current role as Chief Engineer at Lotus, where I am responsible for the Active Safety, Comfort Driving, Functional Safety and Vehicle Motion Control at Lotus UK for systems deliverables.
First car:
A Autobianchi A112 Abarth that I inherited from my mum, it was wonderful and very quick for that period.
Favourite Lotus:
Emira, I started working with Lotus on this project and it is like the first love, it will always be with you.
Outside Lotus:
I try to keep a work life balance, so the evenings and weekends are for Triathlon training & cooking.
Day 2 ADAS
11:20-11:40
Refinement of ADAS performance on Sports Cars
Gerrit Grotewold
Head of Personalization and Context Awareness
Gerrit Grotewold
Head of Personalization and Context Awareness
BMW Group
About Speaker
Gerrit started to work at BMW at 2012. His first topic was the introduction of Ethernet as communication technology. As next step he took over system-architecture for the infotainment domain at BMW until he stepped into the topics of AI and big data in 2018. Since August 2022 he is leading a team at BMW research which targets to create intelligent customer experiences.
Day 1 SDV
12:10-12:30
Topic TBC
Maxime Flament
CTO
Maxime Flament
CTO
5GAA
About Speaker
Dr. Flament represents 5GAA, the global cross-industry association for the development of connected and automated cars, where he works as Chief Technology Officer since 2018. Maxime has more than 25 years of experience in mobile networks, connected & automated vehicles, Advanced Driver Assistance Systems, and Intelligent Transport Systems. Maxime holds a PhD and MSc in Mobile Communication Systems from Chalmers Technical University, Sweden. He was visiting researcher at Stanford University, CA, USA.
Day 2 SDV
09:40 - 10:50
Panel Discussion 2: Standardizing APIs and Operating Systems to Safely Scale the SDV Ecosystem
Łukasz Szpot
Head of Data Solutions
Łukasz Szpot
Head of Data Solutions
Stellantis
About Speaker
Lukasz leads the Data Solutions Team at Stellantis, driving data innovations for Connected and Instrumented Vehicle platforms. He brings over 12 years of experience in Data & Analytics, acquired through key roles at Procter & Gamble and Allegro. Lukasz is passionate about delivering high-impact data products that power digital transformation at scale.
Day 2 ADAS
14:00-14:20
Navigating the AI Landscape: Key Challenges and Innovations for Autonomous Driving
Martin Schleicher
Head of Software Strategy
Martin Schleicher
Head of Software Strategy
Continental
About Speaker
Martin Schleicher has more than 25 years of experience in automotive software business. Martin joined Continental in 2021 as “Head of Software Strategy” within its “Software and Central Technologies” organization, working on the companies strategy for SDV. Before he held various management roles in Elektrobit, including responsibility for company strategy, product and portfolio management, and partnerships. Martin is active in various consortia and associations, such as Eclipse SDV, SOAFEE, AUTOSAR and NDS.
Day 1 SDV
11:20-11:40
Streamlining Software Development and Lifecycle Management for SDVs
Dominique Massonié
Head of Software Internationalization
Dominique Massonié
Head of Software Internationalization
NIO GmbH
About Speaker
Dominique brings a wealth of expertise and experience to the table. With a robust academic background in Speech and Dialog Systems, including a PhD from Avignon University in France, Dominique embarked on a mission to revolutionize voice technology integration in the automotive industry. Since 2006, he has been at the forefront of pioneering embedded software production projects for premium OEMs in Germany. Dominique's career trajectory has seen him rise to the position of Product Manager for multimodal HMI products and solutions. Since 2022, he has been leading NIO's efforts in Europe to bring NOMI to life. NOMI embodies NIO's vision of creating the ultimate voice assistant, transforming users' mobility experiences and lifestyle transitions.
Day 1 SDV
14:00-14:20
User-Centric Experiences at the Human-Machine Interface (HMI)
Dr. Benazouz Bradai
R&I Director / Autonomous Driving Master Expert
Dr. Benazouz Bradai
R&I Director / Autonomous Driving Master Expert
Valeo
About Speaker
Dr. Benazouz Bradaï is a R&I Director and Master Expert in Autonomous Driving at Valeo. He is leading Autonomous Driving Research and Innovation at Valeo with several major scientific and industrial contributions in ADAS and Autonomous Driving. He holds a PhD degree in Automatic Control in 2007 from Haute Alsace University in France. His expertise and research interest includes multi-sensors fusion, precise localization and mapping and system architecture. He is a member of different professional associations like IEEE, ADASIS Forum, SENSORIS Consortium, SAE and SIA "Société des Ingénieurs de l'Automobile", etc.
Day 1 ADAS
14:00-14:20
Topic TBC
Dix Devasahayam
Head of Software Verification & Validation
Dix Devasahayam
Head of Software Verification & Validation
IVECO Group
About Speaker
Dix is currently working as the Head of Software Verification and Validation at Iveco Group, where he leads the development of robust testing frameworks to ensure product reliability and compliance with industry standards, particularly in the realm of Battery Electric and FCEV vehicles. With over 17 years of experience across multiple domains, including commercial electric vehicles and automotive embedded systems, Dix manages a global team to streamline software testing operations and advance HIL (Hardware-in-the-Loop) testing environments. In his current role, Dix oversees resource allocation, budget management, and the integration of cutting-edge technologies to support testing operations. His expertise in automotive software testing, from initial design to final validation, enables him to implement strategic initiatives that drive continuous improvement in testing practices. Previously, Dix held senior roles at Siemens, Valeo Siemens, and Bosch, where he specialized in software testing for commercial electric vehicles, ADAS camera systems, and inverter technologies. His contributions to test automation and simulation-based validation have been instrumental in driving innovation in automotive V&V processes. Dix is passionate about advancing V&V methodologies and aligning them with the evolving landscape of autonomous technologies. His technical interests include AI-driven testing, software-defined vehicles, and system-level validation to support the safe deployment of autonomous driving systems.
Day 2 SDV
15:40-16:40
Panel Discussion 3: Evaluating the Current Position of SDVs on the Hype Curve
René Honcak
Head of Digital Twin
René Honcak
Head of Digital Twin
ZF Group
About Speaker
René Honcak is currently Head of Digital Twin in the Electrified Powertrain Technology division at the ZF Group. In this role, which he has held since January 2024, he leads the development and implementation of digital twins for e-mobility. Previously, he was Manager for Digital Twin for E-Drives at ZF Friedrichshafen AG from September 2022 to December 2023. René Honcak began his professional career as a research assistant at the University of the Federal Armed Forces in Munich, where he worked from September 2011 to May 2015. He then moved to ASAP Engineering GmbH, where he initially worked as a development engineer and later as a technical project manager and technical project manager. René Honcak holds a Bachelor's degree in Scientific Computing and a Master's degree in Stochastic Engineering. His expertise includes technical project management, modelling and simulation, data analysis and machine learning, agile development and DevOps as well as system and simulation architecture. Through his extensive experience in the automotive and manufacturing industry, René Honcak has been instrumental in optimising development processes and integrating new technologies to improve efficiency and sustainability. His leadership skills and ability to coordinate teams make him a valuable expert in his field.
Day 2 SDV
14:40-15:00
Using Digital Twins to Bridge Physical Testing, Software Validation, and Service Deployment
Dr. Mario De Felice
Head of Software Architecture
Dr. Mario De Felice
Head of Software Architecture
Jaguar Land Rover
About Speaker
Mario De Felice works as a Head of Software Architecture and SDV Software at JLR. He is a PhD in Computer Engineering and Telecommunications on the topic of V2X for safety and infotainment services. Mario started his career in the research industry, then he moved to JLR, where he delivered the infotainment of the year for the Land Rover Defender in 2020. He is now responsible for the SW architecture and SDV Software.
Day 1 SDV
09:40-10:40
Panel Discussion 1: E/E Architectures: Redefining Vehicle Software Systems to Map the Future of SDVs
Prof. Dr. Dirk Slama
Vice President, Strategic Ecosystems
Prof. Dr. Dirk Slama
Vice President, Strategic Ecosystems
Robert Bosch GmbH
About Speaker
Dirk Slama is a Vice President at Robert Bosch GmbH, chairman of the digital.auto initiative, conference chair of the Bosch ConnectedWorld, and Editor-in-Chief of the Digital Playbook for OEMs and manufacturers. He is the director of the AIoT Lab at the Ferdinand-Steinbeis-Institute, where he also holds a full professorship. Dirk has 25 years of project experience in automotive, aviation, manufacturing, and telecoms. He is co-author of 4 successful books and holds a PhD in Information Systems, an MBA, and a Diploma in Computer Science.
Day 2 SDV
14:00-14:20
Panel Discussion 2: Standardizing APIs and Operating Systems to Safely Scale the SDV Ecosystem
Scott Snowden
Head of Systems and Software
Scott Snowden
Head of Systems and Software
Lotus Cars
About Speaker
Having originally studied Computer Science, and then a Masters in Automotive Electronic Engineering, Scott worked at the Dearman Engine Company developing the first Liquid Nitrogen powered engine control system. He then moved to McLaren Applied Technologies where he developed the TAG-320B Single ECU for Formula 1 and leading the Edge Control team. After moving to Lotus, and starting as an Electrical Team lead, he has overseen the transformation of Lotus' capability in the Systems and Software domain with a transition from electrically simple vehicles to Software Defined Vehicles in the development of the Emira sports car. Progressing through the business in leadership roles in ADAS, Software Management and now Head of Systems and Software, he's also had a significant involvement in the development and launch of the Evija electric hyper car. The 4 motor, 2000hp Evija included a significant amount of internally developed software and systems including active aero, vehicle motion control, charging, thermal control and body electronics
Day 1 SDV
16:00-16:20
The Success of the ‘Small Teams’ approach to SW and Systems at Lotus
Prashant Gulati
CEO
Prashant Gulati
CEO
SDVerse
About Speaker
Prashant Gulati has been named CEO of SDVerse effective March 5th, 2024. Prashant has more than two decades of experience launching and leading automotive organizations and is a thought leader in software technology, maximizing the potential of emerging technologies, such as AI, in the automotive industry.
Day 2 SDV
09:40-10:40
Panel Discussion 2: Standardizing APIs and Operating Systems to Safely Scale the SDV Ecosystem
Ramzi Yakoubi
Head of ADAS, Chassis & E-Mobility
Ramzi Yakoubi
Head of ADAS, Chassis & E-Mobility
Magna
About Speaker
Ramzi Yakoubi is Head of ADAS, Chassis & E-Mobility from Magna
Day 1 ADAS
09:40-10:40
Panel 2: Tech Trends in Motion: Unveiling the Latest Developments Across the ADAS Spectrum
Bernd Hartmann
Head of Innovation Line Driverless
Bernd Hartmann
Head of Innovation Line Driverless
Continental Autonomous Mobility Germany GmbH
About Speaker
Bernd Hartmann is Head of Innovation Line Driverless at the Continental Autonomous Mobility Business Area which develops and produces innovative sensors, driving functions and control units for assisted and automated driving. More than 30 years ago he started as a test engineer for tires at Continental and is since then actively realizing innovations in different development and management roles. Especially in the area of driver assistance and automated driving.
Day 1 ADAS
12:10-12:30
Cost-Effective Scalability: Strategies for Industry Growth
Betty Yagis
UXUI Strategy Manager
Betty Yagis
UXUI Strategy Manager
Hyundai Connected Mobility
About Speaker
Betty Yagis is a UXUI Strategy Manager at Hyundai Connected Mobility, with over 18 years of experience in automotive UXUI design for both serial production and concept cars. She has worked at Stellantis and Continental, focusing on creating innovative, user-centric experiences. Betty’s approach emphasizes a holistic user experience, integrating seamless interactions across hardware, software, and services to enhance the overall mobility experience. She holds a diploma in Media Design, having studied in Mainz and Melbourne, which has fueled her passion for designing enjoyable and connected driving solutions. Dedicated to shaping the future of automotive design, Betty is committed to advancing the next generation of user experiences in mobility.
Day 1 SDV
14:50-15:10
Unlocking the Potential of In-Car Applications by SDV and superior UX
Kanwar Bharat Singh
Head of Algorithms
Kanwar Bharat Singh
Head of Algorithms
The Goodyear Tire & Rubber Company
About Speaker
Kanwar Singh is the Head of Algorithms at The Goodyear Tire & Rubber Company. He leads a global team of engineers responsible for developing and delivering algorithms that address Goodyear’s current and future business needs and aspirations in the Autonomous driving, Connected cars, Electrification, and Smart mobility domain. Over the past ten years, Singh has spearheaded research of intelligent tires to address Goodyear’s future mobility strategy. As an inventor of over 45 U.S. patents, Singh is among the leading inventors worldwide in the field of tire sensor technology and associated algorithms. Singh holds a master’s degree in mechanical engineering from Virginia Tech, USA. More recently, he received his MBA degree from the Luxembourg School of Business. He lives in Akron Ohio with his wife and has 2 children.
Day 2 ADAS
12:00-12:20
Road perception technology for ADAS and autonomous vehicle applications
Moderator Monika Michalska
Ventures Analyst
Moderator Monika Michalska
Ventures Analyst
Startup Autobahn by Plug and Play
Venture Analyst specialising in clean technologies and sustainable innovation. PhD in Materials Engineering with experience in optimising manufacturing processes and researching advanced photovoltaic technologies. Passionate about identifying and developing disruptive solutions for a more sustainable future.
Day 1 SDV
16:20-17:20
Startup Hour
Prasanth Gowravajhala
Senior Manager - Software Defined Vehicles
Prasanth Gowravajhala
Senior Manager - Software Defined Vehicles
MHP – A Porsche Company
About Speaker
Prasanth Gowravajhala is a seasoned technology leader with over 20 years of experience in the automotive industry, specializing in software-defined vehicles, E/E architectures, and connected mobility. Currently a Senior Manager at MHP – A Porsche Company, he excels in managing complex projects, strategy development, and leading multicultural teams across the globe. His career spans influential roles at Volkswagen, HARMAN International, and Bosch, where he honed his expertise in automotive infotainment, project leadership, and product development. Prasanth holds advanced degrees in Electronics and Communication Engineering from the University of Madras and Acharya Nagarjuna University.
Day 1 SDV
09:40-10:40
Panel Discussion 1: E/E Architectures: Redefining Vehicle Software Systems to Map the Future of SDVs
Luca Gasbarro
Co-Founder and CEO
Luca Gasbarro
Co-Founder and CEO
AnteMotion
About Speaker
Luca Gasbarro is Co-Founder and CEO from AnteMotion
Day 2 ADAS
11:40-12:00
Topic TBC
Hossam Yehia
CTO
Hossam Yehia
CTO
BrightDrive
About Speaker
Hossam Yehia is CTO from BrightDrive
Day 1 ADAS
16:20-16:30
Topic TBC
Shahar Bin-Nun
CEO
Shahar Bin-Nun
CEO
Tactile Mobility
About Speaker
Shahar has 21 years of experience in global sales, marketing and business development. Before joining Tactile Mobility, he served as the CEO of HumanEyes Technologies, a VR company with over 70 patents in various 3D fields and Computer Vision. Prior to his tenure at HumanEyes, based in the US, he served as VP Sales & Business Development for Press-sense Inc., a provider of software solutions to the printing industry, VP Sales at Magink Display and CEO of CTV Tech. He began his career in the graphic arts industry as CEO and owner of Hemed Press, a large printing company in Jerusalem. Mr. Bin-Nun holds a B.A in Economics from Tel Aviv University, and an MBA in Finance and Marketing from the Hebrew University in Jerusalem.
Day 1 ADAS
09:40-10:40
Panel Discussion 1: Building Consumer Trust in Autonomy: Overcoming Psychological and Practical Barriers
Sjoerd van der Zwaan
Chief Product Officer
Sjoerd van der Zwaan
Chief Product Officer
Solid Sands
About Speaker
Sjoerd van der Zwaan is a recognized expert in autonomous systems with over 8 years of experience in advancing automotive technology. With a background in Electrical and Computer Engineering, specializing in robotics, computer vision, and AI, Sjoerd has pushed the boundaries of innovation throughout his career. As Chief Product Officer at Solid Sands, he leads the product strategy, focusing on enhancing vehicle safety, performance, and autonomous capabilities. He provides tech solutions that streamline the development and validate key components like compilers and standard libraries, which are crucial for embedded systems and safety-critical software. His work addresses key areas like sensor integration, machine learning, and safety standards, with a strong commitment to accelerating ADAS development while ensuring high quality and compliance with the highest safety integrity levels. Before his role at Solid Sands, Sjoerd served as Chief Technology Officer at 2Getthere, where he led the development of autonomous transit systems. Throughout his career, he has demonstrated a passion for transformative technologies, from autonomous driving to augmented reality, shaping the future of mobility and driving the integration of cutting-edge technologies to advance tomorrow’s world.
Day 2 ADAS
14:20-14:40
Driving Innovation: The Silent Force of Compilers and Libraries in C/C++ for ADAS
Liu Xuan
Vice President and Partner
Liu Xuan
Vice President and Partner
DeepRoute.ai
About Speaker
Liu Xuan is Vice President and Partner from DeepRoute.ai
09:40-10:40
Day 1 ADAS
Panel Discussion 1: Building Consumer Trust in Autonomy: Overcoming Psychological and Practical Barriers
Sabahudin Husic
Director of Automotive Consulting Engineering
Sabahudin Husic
Director of Automotive Consulting Engineering
FPT Software
About Speaker
With deep-rooted expertise in SDV and Advanced Driver-Assistance Systems (ADAS), Sabahudin's work encompasses translating intricate customer requirements into viable technical solutions, ensuring FPT Automotive strategies align with commercial objectives. He currently holds the responsibility of overseeing the technical automotive portfolio for the Europe region, driving innovative solutions for cutting-edge automotive technologies. Throughout his 12 years of work in the industry, Sabahudin has gained a deep understanding of the complexities of modern automotive systems, working across various technical domains. Passionate about advancing the automotive landscape, Sabahudin is dedicated to shaping the future of mobility with a focus on safety, performance, and sustainability.
Day 2 ADAS
09:40-10:40
Panel Discussion 2: Rethinking the Role of Lidar: Do Advances in Vision and Imaging Radar Signal a Shift in Sensor Strategy?
Andrei Iordache
Director Industry Solutions
Andrei Iordache
Director Industry Solutions
HERE Technologies
About Speaker
Andrei Iordache serves as the Director of Industry Solutions at HERE Technologies, where he spearheads global strategy and business development for Digital Cockpit and Automated Driving. In this role, Andrei collaborates with leading automotive manufacturers and Tier 1 suppliers to revolutionize driving experiences through the integration of advanced location data and services. With a robust background in product strategy, advanced product planning, connected services, and e-mobility, Andrei brings extensive industry expertise to his position. His previous roles include key positions at Jaguar Land Rover and KIA Motors, where he contributed to the advancement of automotive innovation.
Day 1 SDV
09:40-10:40
Panel Discussion 1: E/E Architectures: Redefining Vehicle Software Systems to Map the Future of SDVs
Tomasz Cholewiński
Senior Project Manager
Tomasz Cholewiński
Senior Project Manager
Knowit
About Speaker
Tomasz Cholewiński is Senior Project Manager from Knowit
Day 1 SDV
15:10-15:30
Topic TBC
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