Whether you’re launching new products, discussing industry challenges, or looking for partners to bring innovations to life - share your vision on the ICA Summit 2021 stage! Please see below the already confirmed speakers line-up and hurry up - slots are quickly filling up!
Dr. Thomas Vöhringer-Kuhnt is a HMI/UX team lead for premium brands of Geely Auto Group. His expertise ranges in automotive HMI, user experience, design, transportation, human factors, driver distraction, workload and situation awareness, human information processing, and cross‐cultural usability
15:40 - 16:00
UX Solutions for Automated Driving
Dr. Thomas Vöhringer-Kuhnt is Director HMI/UX from Geely Auto Technical (Deutschland) GmbH
Alexandra Fries studied industrial and mechanical engineering at the Technical University of Darmstadt. She started at BMW in 2015 within the Global Leader Development Programme. After several national as well as international assignments within BMW she has been working as a product owner for the driver behaviour model since 2018 and is, besides that, responsible for the validation and verification of the driver behaviour model as well as other modules in the simulation framework openPASS.
14:00 - 14:20
Traffic Based Safety Assessment of Automated Driving Functions
Alexandra Fries is Product Owner – Driver Behaviour Model from BMW Group
Firas Lethaus is Head of the deep learning expert center at the Volkswagen DATA:LAB Munich, Volkswagen Group. Prior to Volkswagen Group, he worked at AUDI AG, German Aerospace Center (DLR), Behavioural Brain Sciences Centre, University of Birmingham, UK, and as a freelancer. He has rich experience in the areas of automated driving, cognitive neuroscience, machine learning, applied cybernetics, statistics, psychophysics, eyetracking, and psycholinguistics. In addition, he reviews articles for several journals and conferences and is the co-founder of the global Volkswagen Group AI Team.
13:00 - 14:00
Panel 2: Artificial Intelligence: Opportunities and Challenges
Firas Lethaus is Head of Deep Learning Expert Center from Volkswagen AG