Mike Lavigne

Director, Head of Experience Strategy & Design

Nissan Motor Corporation

About Speaker

Mike Lavigne is the Head of Experience Strategy & Design for Nissan’s global Customer Experience team. He leads a London and Tokyo-based team of strategists, researchers, and designers to deliver the best digital experience for Nissan shoppers and owners in 60+ countries worldwide. Beyond meeting customer needs, his focus is designing a distinctive Nissan experience: one where every detail of the digital experience reflects Nissan’s unique DNA and sets it apart from other automotive companies.

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