About Speaker

After 27 years at Mercedes-Benz, Dr. Siegmar Haasis set up his own company, HaasisDEC -Digital Engineering Consulting, in mid-2021. Dr. Haasis completed his Ph.D. in knowledge-based design systems after training as a toolmaker and studying mechanical engineering and computer science. In 1995 he joined Daimler AG via the international management associate program. International project assignments in engineering were followed by positions in production in Untertuerkheim, research in Ulm and Berlin, development in Sindelfingen, and IT in Boeblingen. From 2010-2013, he was CIO Asia/China/Overseas at locations in Singapore and Beijing. From 2013-2021, as CIO R&D Mercedes-Benz, he assumed international responsibility for digitalization in vehicle development. Highlights of his successfully implemented strategies and projects along the Digitization in Engineering included: Digital Twin in Product Development, Production & Sales/Aftersales, Digital Prototype and CAE Integration, Systems Engineering, VR/AR Integration, and Data Consistency, Software Development and Documentation in the Vehicle and Cloud-based Engineering Data Platforms. The basis of digitization has always been Value Generation. During the last 15 years, he was also involved in the Association of German Automobile Manufacturers (VDA) in product lifecycle management and was most recently chairman of the working group on digitalization in product development. Dr, Haasis is currently the advisor to Board of Management of FPT Europe.